“Strategic support and creation of visual universes to transform complex offers into memorable customer experiences. Focus on the Weekendesk project.”
Case Study: Strategy & Identity Redesign “Weekendesk 2025”
1. Analysis & Diagnosis
- The Mission: Repositioning Weekendesk’s offering through an in-depth market analysis and user expectations evaluation.
- Methodology: Using the Lean Startup framework (Build-Measure-Learn Cycle) and Agile methods.
- Strategic Deliverables :
- Detailed competitive benchmark
- Definition of 3 Personas and creation of a user Experience Map.
- Visual audit of existing assets.
Market and existing asset analysis to define precise positioning aligned with user needs (Personas & Experience Map)
2. Art Direction & Storytelling
- Concept : Creation of a “Fun & Trendy” universe to rejuvenate the target audience.
- Design System: Development of a comprehensive brand guideline (digital/print typography, hierarchical color palette).
- Data Visualization: Transformation of technical data into clear visual indicators to facilitate offer comprehension.Design System : Élaboration d’une charte graphique complète (typographies digitales/print, palette chromatique hiérarchisée).
Visual translation of technical data into graphic indicators (pictograms and color hierarchy) to optimize offer comprehension.
3. Multi-platform Design
- Digital: Prototyping a responsive website (Zoning, Wireframes, and UI Design using Figma).
- Social Media: Creation of Instagram feed templates and ad banners.
- Print & Packaging: Design of a physical “Box” (Template, 300 DPI technical layout).Digital : Prototypage d’un site web responsive (Zoning, Wireframes et UI Design sous Figma).
Design of user interfaces (UI/UX) from functional zoning to mobile prototyping for a smooth customer journey.
4. Project Management & Profitability
- Project Management: Use of management tools (Gantt, Trello, Kanban Method).
- Cost Estimation: Detailed quote preparation and budget roadmap design.
- Soft Skills: Adaptability to constraints and adherence to validation milestones.
Financial project management: detailed quote creation, workload estimation per role, and profitability tracking.
“User-centered interface design (UX/UI): from functional zoning to high-fidelity prototyping for responsive web solutions”